Welcome

I ENJOY

I enjoy the challenge of analyzing symptoms, identifying what is wrong, and finding the solution that will delight and empower others. I have the analytical mindset, creative and critical thinking skills. Additionally, I am a painter, photographer, builder and an artistic engineer; I give voice to my spirit and soul through my work. I spend my time creating, in every form and fashion.

CURRENTLY

I recently got my MBA in Design Strategy from California College of the Arts. The MBA in Design Strategy is focused on design-oriented thinking, business strategy, experience design, sustainability, system thinking, generative leadership and human-centered design processes that lead to effective innovation.

MY GOALS

My goals are to help people and organizations with human-centered design processes and innovative solutions that could create game-changing products and services. I use design thinking and tangible business strategies for innovation, which essentially bring design, business, physical & digital experience together in order to deliver efficient solutions. I am adaptable, restorative & ideator.

MY PAST

I was born on May 11, 1981. A turbulent time for my country of birth Iran. Growing up I enjoyed various different hobbies and activities; this made me diverse and adaptable to change. My past made me who I am today. I am free spirited, creative and a passionate person. On the other hand I am mathematical, scientific and logical. I know exactly who I am… I am everything I want to be.

Project InCare

Project InCare provides patients with technology enabled services and appliances to improve and enable compliance to…

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Aux. Product Innovation

Aux is instigating a movement away from disposing expired batteries into landfill by providing an auxiliary portable energy subscription service

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SoundTree Product Innovation

Local musicians want their music out & audiences want easier ways to find local music.

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Chronicle Books Marketing Plan

Increase annual earnings by 5% over the next 3 years for a cumulative growth of 15% by 2014.

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LF Business Model

Developed business model of a new media marketing agency in relation to the current and future states to create, deliver, and captures value.

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Reinventing The Same Old Stuff

Why rebuild the old when we can scrap it for a shiny new model?

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Refrigerator Assistant

Keep track of your fridge inventory. Know what you have in your refrigerator on your phone!

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ROAD’S END The Game

Road’s End is a real-world social game focused on increasing the practice of carpooling. The game is set within a fictional, post-apocalyptic world…

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Innovation 101 VIDEO

What are the components to sustainable innovation?

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9 Concepts and Ideas

Enjoy!

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S-line Gardening Tools

The S-line Gardening Tools are intended for indoor, small and urban living gardening

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Hill + Knowlton Advertising

Art director and content manager.

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ACGO Advertising

Art director and content manager.

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Salon Papillon Branding

Designed the Logo, Business cards, Postcards, Flyers, Brochures, Letterhead, Greeting cards and many other items.

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